To GROW, To SHOW and To SUCCEED To leave a LEGACY and a FUTURE for our next generation. To LEAD by example and to expand beyond expectations. To NEVER stop dreaming, changing and living to our fullest. To look back one day and say, "IT WAS ALL WORTH IT!" But most importantly: NEVER to forget where we came from and NEVER to lose focus of why we doing this and where we are going.
To FOCUS on all things, big and small From a .22 to a 12 bore shotgun. To PROVIDE excellent sales service From a smile to a front sight. To SERVE clients with integrity & honesty From a cup of coffee to a POC. To remain AFFORDABLE & REASONABLE From a R50 to a settlement discount. To EQUIP people with skills & knowledge From the firearm control act to a Semi Auto. To be PASSIONATE about what we do From Fun with a gun to self-defense. But most of all to HONOUR God From Genesis to Revelations.